What is Color Changing Toothpaste?

Designed to make brushing more fun, Crest Kids’ Advanced Color Changing Toothpaste changes from blue to pink as kids brush to help kids ages 3 and up to brush 2X longer. The color-changing, fluoride toothpaste helps keep growing smiles healthy by protecting against cavities and tooth decay.

Approved and reviewed by Dr. Lee, a dental professional of over 35 years. LEARN MORE

While there are many kids’ toothpastes available that offer mild flavors and popular characters, there is only that's uniquely designed with a color-changing feature to help kids brush longer—the Color Changing Toothpaste from Crest.

What is Color Changing Toothpaste

Getting your kids to brush their teeth can feel like an uphill battle, that’s why Crest is dedicated to helping you build healthy habits early on. And the latest addition to our kids’ toothpaste lineup, Crest Kids Color Changing Toothpaste can help!

Now you can make toothbrushing more fun with the only toothpaste that changes from blue to pink throughout 2 minutes of brushing to help kids ages 3 and up to brush 2X longer. Besides encouraging kids to brush the dentist-recommended 2 minutes, the color-changing formula is a fun way to deliver cavity protection to better protect growing smiles.

As the #1 Kids Toothpaste Brand*, Crest helps protect kids' teeth as they transition from toddler to adolescence, helping them establish a good oral health routine at an early age. Crest toothpaste contains fluoride to promote healthier teeth and fight cavities while making brushing fun with its yummy bubble gum flavor.

*P&G calculation based on U.S. reported sales data for yr ending w/e 4/27/24

When to Start Brushing Kids’ Teeth with Fluoride Toothpaste

Fluoride plays a crucial role in combating cavities and maintaining a healthy smile. To promote strong oral health, it is recommended that you start using a pea-sized amount of fluoride toothpaste for kids once your child reaches the age of 3. This ensures that their smile remains bright and protected against tooth decay.

Make sure to look for an anticavity toothpaste for kids 3 that has the ADA Seal of Acceptance. Crest Kids’ Anticavity Toothpastes are formulated to strengthen their smiles by protecting against cavities –the #1 oral care issue in kids.

How to Brush Kids Teeth

The technique you use when brushing your child’s teeth is just as important as the type of toothbrush and toothpaste you use.

Here’s how to brush your child’s teeth for a healthy, growing smile:

Gently brush teeth and along the gum line for 2 minutes, 2X/day.
Use circular motions across each tooth.
Brush back and forth on the chewing surfaces.
Spit out toothpaste after brushing.

To get the cavity protection benefits of your fluoride toothpaste, it is best that your child does not rinse with water right after brushing.

Make sure to brush your kids’ teeth until they’re 6 years old so they can learn the proper technique.

Ways to Make Brushing Fun for Kids

Use an interactive toothpaste like Crest Kids’ Color Changing Toothpaste—it goes from blue to pink so kids are encouraged to brush the dentist-recommended 2 minutes.
Introduce an electric toothbrush for kids once they’re 3 years old. Oral-B electric toothbrushes for kids have several exciting designs to choose from and they feature your kids’ favorite characters like Disney’s Frozen and Marvel’s Spider-Man.
Brush with the free Disney Magic Timer App! available in the iOS App Store and Google Play, the app keeps kids brushing 2X longer with fun graphics and virtual stickers.